A recent survey conducted by Harris Interactive on behalf of Red Bull found marked differences among men and women when it came to their New Year’s resolutions.
The poll, conducted by Harris Interactive on behalf of Red Bull, found 55% of women were motivated to keep their resolutions simply to enjoy the satisfaction of achieving their goals, while only 32% of their male counterparts responded this way. Men, on the other hand, were more likely (27%) than women (18%) to be inspired by a financial reward.
The study also shared some common resolutions among respondents. Nearly 90% of both men and women want to travel more, while nearly three-quarters planned to ask for a promotion at work and more than 60% would like to date more.
The ‘top priority’ resolution among both men (31%) and women (44%) was to improve overall health, specifically with regard to weight loss (23% for men and 22% for women).
Interestingly, while only 12% of respondents (both male and female) believe there is a 100% chance that they will achieve their New Year’s resolutions, 42% of males and 39% of females believe that there is a 76% chance or greater.
Just less than half of Americans usually make New Year's resolutions, according to survey data from the University of Scranton.
Speak up: Do you make New Year’s resolutions? What are they? What’s your motivation to keep them?