As the number of available parking spots at area malls dwindles during the last few weeks before the holidays, many people are skipping brick and mortar stores in favor of shopping with their mobile devices.
According to results from the latest annual holiday spending and intentions poll commissioned by Deloitte, more than 60% of respondents indicated that they owned a smartphone, as compared to 42% in 2011.
Of those individuals with smartphones, 68% shared that they would use their device to complete their holiday shopping. Respondents intended to use their smartphones for a variety of purposes, including purchasing products, getting store locations, finding and comparing prices and obtaining additional product information.
Deloitte found that respondents also plan to use their tablets–such as Apple's iPad and Microsoft's Surface–to purchase items on their holiday lists. Of the 38% of respondents who identified themselves as tablet owners, close to 66% said that they would use their devices for this purpose.
"[Tablets] have opened up an entirely new consumer touchpoint, where shoppers can view multiple retailers' products regardless of their location–from their couch to the point of purchase," said Alison Paul, vice chairman of Deloitte's retail and distribution sector. "Retailers can also put tablets to work in their stores, providing both their sales team and customers with a broader lens into merchandise selection."
Share with us: Do you plan to do your holiday shopping via mobile device? Why or why not?